Improvado, a leading AI-powered marketing analytics platform, has been recognized by Snowflake as “One to Watch” in its newly released Modern Marketing Data Stack 2026: How Marketers Become Agents of Change in an AI-Driven World. The accolade places Improvado among the top innovators reshaping how marketing data is captured, unified, and activated for strategic decision-making.
Snowflake’s annual report, now in its fourth edition, is considered a benchmark for evaluating the evolution of Martech and Adtech ecosystems. This year’s study analyzed data usage across more than 11,100 Snowflake customers globally, spotlighting standout companies across 13 categories, including customer analytics and AI-powered campaign management.
Improvado was highlighted in the Data Capture & Customer Analytics category for its work in automating the integration of fragmented marketing data. The platform connects over 500 marketing and sales sources, harmonizing them into a single, governed data layer within the Snowflake AI Data Cloud. This approach enables marketing teams to access real-time insights without relying heavily on IT support.
“Being featured in Snowflake’s Modern Marketing Data Stack report is not just an honor — it’s a validation of our mission to bring clarity and speed to marketing analytics,” said Daniel Kravtsov, Founder and CEO of Improvado. “Marketers have long struggled with scattered data, time-intensive reporting, and reliance on IT support. By working directly within the Snowflake AI Data Cloud, we help teams access a single, governed source of truth that empowers faster, smarter decisions. The result is improved ROI for marketing teams and greater efficiency for IT departments”.
Snowflake’s Chief Marketing Officer, Denise Persson, praised Improvado’s contribution to the industry’s transformation. “We look for partners who are rethinking how marketing data is captured, shared, and understood,” Persson said. “Improvado’s unified analytics model on the Snowflake AI Data Cloud provides a clear path to eliminating data fragmentation and enhancing transparency. This innovation places them on a strong trajectory to become a category leader in analytics and data capture”.
The recognition comes at a time when artificial intelligence, data privacy, and cloud scalability are converging to redefine precision marketing. Snowflake’s report emphasizes that clean, connected, and compliant data is now essential for brands seeking to personalize engagement and measure performance effectively.
Improvado’s platform stands out not only for its technical capabilities but also for its operational efficiency. By offering enterprise-grade compliance and automation tools, the company claims to reduce the total cost of marketing analytics ownership by 40–65%. Its AI-driven intelligence layer transforms complex, multi-channel data into predictive insights, helping marketers optimize spend and performance in real time.
Industry analysts suggest that this recognition signals a broader shift in marketing infrastructure. As brands face increasing pressure to demonstrate measurable impact, platforms like Improvado are becoming essential for moving from reactive reporting to proactive intelligence.
To explore the full report, visit Snowflake’s official site. For more on Improvado’s platform and services, visit improvado.io.
