Bindu Bites, a food business founded by Nepali-American entrepreneur Bindu Marasini, is gaining popularity across Central Texas. Known for handmade momos and bold sauces, the business has become a favorite at farmers markets and food events, including TXST Market Days and the Austin Hot Sauce Festival.
Bindu Marasini grew up in Nepal, where she learned to cook with her family. As a child, she helped her mother and relatives prepare traditional dumplings called momos. These early experiences sparked her lifelong passion for food.
After moving to the United States, Marasini pursued a career in accounting and worked with Vital Farms in production and supply chain management. Her job gave her valuable insights into food operations. Motivated by her family’s love for cooking and a desire to introduce Nepali cuisine to a wider audience, she decided to start her own food business.
In 2020, Marasini launched Bindu Bites at a farmers market in Austin. She used her savings to focus on the company full-time, testing recipes and developing her brand. In the beginning, she did everything herself, from hand-rolling dough to bottling sauces. She worked long hours and often had to make personal sacrifices to keep the business going.
In March 2022, during a market event, Marasini met Haley Hinch, who soon joined Bindu Bites as a business partner and marketing associate. Hinch started by helping with production and gradually took over market operations in Georgetown and Austin. Together, they expanded the brand’s presence and introduced many Texans to Nepali flavors for the first time.
Bindu Bites gained further recognition in 2024 by participating in the Austin Hot Sauce Festival. With more than 3,000 attendees, the company won all People’s Choice awards, setting a new record in the event’s 34-year history. This success helped boost the company’s reputation and confirmed the growing interest in Nepali cuisine in Texas.
In the same year, Bindu Bites joined TXST Market Days through Hinch, a Texas State University alumna. The response from students and staff was overwhelmingly positive. The team was proud to see their dishes enjoyed by a wider community.
As demand increased, Marasini made a bold decision to invest further. She sold her home to fund a new warehouse, which will allow the business to grow its own ingredients and scale production. This facility will help them continue making fresh momos and sauces while maintaining quality control.
Bindu Bites plans to expand its online presence and increase daily production. From bottling 30 sauces a day to 150, the team is focused on growth while staying true to its roots. Marasini hopes to see her products on the shelves of major grocery stores like Central Market and Whole Foods in the near future.
Despite the challenges, Marasini remains committed to her mission. She believes in using fresh ingredients and traditional methods to create food that tells a story. Her goal is not just to serve meals but to share a piece of her culture.
For many Texans, Bindu Bites is their first taste of Nepal. Through food, the company is helping people discover a new culture and form connections. As the business continues to grow, it remains focused on quality, community, and sharing authentic Nepali flavors with the world.
